About Us

Welcome to F.A.K.E.: Elevating Vegan and Ethical Fashion

The Vision Behind F.A.K.E.

Welcome to the F.A.K.E. movement, where fashion takes on a new dimension—one that cherishes our planet, respects all living beings, and upholds the dignity of workers across the globe. F.A.K.E., which stands for Fashion for Animal Kingdom & Environment, is not just a name; it's our mission, our ethos, and our driving force. Founded by Jonathan Ohayon, F.A.K.E. has evolved from a mere concept to a dynamic movement that leverages online and physical platforms to champion the cause of vegan and ethical fashion.

"F.A.K.E. was created out of necessity"

After creating the brand Arsayo with his dad and brother, Jonathan realized that there wasn't much places to showcase products that were vegan AND ethically made. This is out of necessity, in May 2016, that he decided to create the F.A.K.E. Movement, so his brand could proudly be displayed along with other brands that share the same values.

Our Mission: A Fashion Revolution

At the heart of F.A.K.E. is a revolutionary idea: that fashion can and should be a force for good. In an industry often criticized for its environmental impact, ethical concerns, and exploitation of animals, F.A.K.E. emerges as a movement of change. "We are dedicated to rewriting the narrative of fashion, transforming it into an industry that values sustainability, ethics, and compassion as its core principles" says Jonathan Ohayon.

How We Make a Difference


Our online marketplace is more than just shopping destination. It is a curated space where consumers can discover and support designers and brands that align with our ethos of vegan and ethical fashion. Here, every purchase is a statement, a step towards a more sustainable and compassionate world.


vegan ethical fashion events

F.A.K.E. is renowned for organizing and hosting events that bring the vegan and ethical fashion community together. From pop-up shops and fashion shows to exhibitions and panel discussions, our events serve as platforms for education, engagement, and inspiration. They are opportunities for consumers, designers, and industry insiders to connect, share ideas, and collaborate towards a common goal.


Vegan & Ethical Museum

The F.A.K.E. Museum was a groundbreaking initiative that educated visitors about the impacts of fashion on our planet, animals, and human rights. Through interactive exhibits, we highlight the environmental and ethical challenges we face, and showcase the innovative solutions being developed by the vegan and ethical fashion movement.

Educational Outreach:

speakers ethical fashion

Education is a cornerstone of our movement. Through workshops, inspirational speakers, and online content, we aim to inform and inspire individuals about the importance of making ethical and sustainable fashion choices. We believe knowledge is the first step towards change, and by empowering people with information, we can collectively drive the fashion industry towards a brighter, more sustainable future.


We always keep up with the latest in sustainable fashion, which inspired Jonathan Ohayon, the founder of the F.A.K.E. movement, to write a book. We've also done our own research, working with partners like VegFund.

The Impact of Our Movement

The F.A.K.E. movement has already made significant strides in elevating vegan and ethical fashion. By providing a platform for like-minded brands and designers, we've helped introduce innovative materials and sustainable practices to the mainstream market. Our events have become landmark occasions in the fashion calendar, drawing attention to the urgent need for change within the industry.

More importantly, we've built a community. A global network of activists, designers, consumers, and thought leaders, all united by a shared vision for the future of fashion. It's a community that grows stronger with every event, every purchase, and every conversation about the importance of ethical and sustainable choices.

Join the Movement

Becoming part of the F.A.K.E. movement is to join a global effort to transform the fashion industry. Whether you're a consumer looking to make more conscious fashion choices, a designer eager to showcase your sustainable creations, or simply someone passionate about animal welfare and environmental conservation, there's a place for you in F.A.K.E.

Together, we can make a difference. Together, we can turn the tide of the fashion industry towards a future where fashion is not just about looking good, but doing good. Join us, and be part of a movement that's redefining fashion for the better.

"Every choice we make in fashion sends a message about the world we want to live in. Let's make sure it's a message of hope, compassion, and sustainability." - Jonathan Ohayon, F.A.K.E. Founder

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